Can the 3 New Colour Variants of Bajaj Dominar Boost its sales figures?

Bajaj Dominar, the value for money product was launched by Bajaj in December 2016. Bajaj Auto delivered an impressive product loaded with technology at the most affordable price. The sales figures were pretty good initially i.e. close to 3000 units per month but slowly dropped. After May 2017, the sales figures barely touched 900 per month. With the ‘Haathi mat palo… Go hyperriding’ advertisement which openly teased the Royal Enfields (as perceived by most RE lovers and bike enthusiasts), Bajaj was expecting to capture some of the market share of Royal Enfield. But the sales figures speak for themselves.


Hoping to improve the sales figures, Bajaj Auto has launched three new colour variants of Dominar 400 – Rock Matte Black, Glacier Blue and Canyon Red. All 3 variants feature golden alloy wheels. Do check out our detailed review of the Bajaj Dominar at:

Bajaj Dominar Review: Can it really dominate its segment?


Dimensions Length 2156 mm
Width 813 mm
Height 1112 mm
Wheelbase 1453 mm
Ground clearance 157 mm
Kerb weight 182 kg
Fuel capacity 13 Litres
Engine Type Triple spark 4-valve DTS-i engine, closed fuel injection, liquid cooled
Displacement (cc) 373.3
Max power 35 PS @ 8000 RPM
Max torque 35 Nm @ 6500 RPM
Clutch Slipper clutch
Gearbox 6 speed
Braking System & Tyres Brakes front* (mm) Twin-channel ABS, 320 dia disc
Brakes rear* (mm) Twin-channel ABS, 230 dia disc
Tyres front 110/70-17 Radial
Tyres rear 150/60-17 Radial
Chassis & Suspension Frame Beam type perimeter frame
Front Suspension Telescopic, 43mm forks
Rear Suspension Multi-step adjustable mono shock
Electricals Battery 12V, 8Ah VRLA
Headlamp Full LED with Auto Headlamp On (AHO)
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