At the 2017 EICMA Motorcycle Show, Milan, Italy, a 49:51 joint venture between the UK based Norton Motorcycles group and Motoroyale – Kinetic Group sub-brand respectively, was announced. In the first quarter of 2018, Motoroyale plans to introduce the limited edition, British-made CBU versions of the Norton Commando: 961 cafe races and 961 Sport in India. Abiding by the Make In India initiative, they also plan to introduce made-in-India versions of the Commando series by the end of 2018. The further launches post introduction of Commando series include Dominator and DomiRacer.
The companies plan to invest USD 10 Million for the elite set-up and assemble the Completely Knocked Down (CKD) units at the Kinetic’s Ahmednagar plant. The facility will have 52 acres dedicated for Motoroyale and hold capacity to assemble 30,000 vehicles annually. Considering a 20% annual growth in the Indian super bikes segment, Norton expects to sell 1200 to 2000 vehicles per year. The design and engineering will be managed by Norton while Motoroyale will support manufacturing, localization and homologation of the products.
Motoroyale will also oversee operations in ASEAN countries. The sales in ASEAN countries is estimated to be close to 4000 to 5000 units within two years of operations; utilizing the preferential import tariffs across some of the countries to the fullest. Since Norton Motorcycles group has been building appealing bikes in UK, forming an alliance with Motoroyale (Kinetic group) is definitely a big step.